3AW seeks executive producer for Drive with Tom Elliott

Staff Writer

Nine Radio’s 3AW is seeking an executive producer for its Drive program with Tom Elliott.

The role will report to the broadcaster’s head of content, Greg Byrnes.

3AW is Melbourne’s top-rating station, with its shares only growing throughout the COVID-19 pandemic and associated lockdowns.

In the most recent ratings survey last year, 3AW had a 16.9% share in Drive, as measured by Gfk’s 4pm to 7pm timings, down 0.9 points from the previous survey. Elliott’s program, however, runs from 3pm to 6pm, with an 18.2% share.  The station had an overall share of 19.6%.

Current Drive EP, Luca Gonano, is moving to 3AW’s Breakfast program with Russel Howcroft and Ross Stevenson as a senior producer as soon as his current role is filled. 3AW’s long-serving Breakfast producer Kate Stevenson (no relation to Steven), left her post late last year.

Key responsibilities for the role include developing engaging and appropriate content and instigating original concepts, as well as creating new ways for the audience to connect with the program’s content that is “beyond our current experience”. The role also involves collaborating with editorial, sales and promotions teams to commercialise content and introduce new concepts and content ideas, as well as coaching on-air presenters to ensure they are delivering and improving.

Applications close soon, and should be directed to Stephen Beers, the station’s director of operations.

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