3AW celebrates

Staff Writer

Powerhouse Melbourne talk station 3AW today turns 80, having launched on 22 February 1932. It remains the only AM station in Melbourne to retain it's original call-sign, which came from the original owners – Allans Music and J.C.Williamson. However it has had a number of frequency changes, most notably five years ago when it exchanged frequencies with sister station Magic.

3AW is seen as the jewel in the Fairfax stable of radio stations and was the key driver behind the recent failed acquisition attempt by the Macquarie Radio Network as they looked to obtain a strong presence in the Melbourne market. 

Below is a 3AW television ad from 1990, it is a who's who of Melbourne media identities, and an interesting observation of hairstyles 22 years ago.


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