What's New
BY Sarah Patterson April 24, 2024
What's New July 19, 2018
2DayFM highlights commercial-free mornings in new marketing campaign
2DayFM has rolled out a new multi-platform marketing campaign incorporating TVCs, static and digital large format, transit, social and online, focussing on their new workday advertising strategy.
The new campaign highlights the station’s new ‘3-hour commercial free morning’, where no advertising is run between 9am and midday on weekdays.
The new campaign also sees talent including Em Rusciano, Grant Denyer, Ed Kavalee, Carrie Bickmore, Tommy Little, Dave Hughes and Kate Langbroek feature on billboards and socials.
The new billboards carry taglines from songs that have prominently featured as part of 2Day’s ‘More Music, More Variety’ music strategy.
Is this the best attribute 2Dayfm can sell ? being commercial free. If I was Em and Ed or Hughesy and Kate I would be insulted. Dont they think breakfast is good enough to promote ? Is this because they haven’t got enough clients ?
Never thought I would see the day a commercial radio station promoting itself as commercial free.
This jingle? oh wow. Yeah ok. Its just about time now to turn off the lights.
No ads that will hurt revenue. Smells like a desperate stunt to me
Breakfast show doesn’t rate, the rest won’t work. Money won’t come through the door. This campaign does nothing to support breakfast. Poor decisions again.
what wouldnt you promote the breakfast or drive show or carrie and tommy even
they are not great but better than promoting no commercials
is that your strongest sell point no commercials
what if everybody did that
not good for industry
bad for radio
Guess what else is commercial free. Spotify, iTunes, YouTube Music etc. etc.
The tv ad doesn’t do a good job of communicating the music offering, at all.
“Never more than 2 ads in a row across your workday”
…better to limit inventory than have none :/
Not to keep hanging s@&t on Em but that pic looks cold and she looks annoyed to be having it taken. The rest look cheeky and fun.
This is what a cheap marketing campaign looks like, probably made in house. Not saying it’s bad btw, just not the million dollar production like the last few network ads.
2DayFM should use the Hits & Old School music strategy.