2DAY FM’s next move – Today
December 8, 2DAY FM kicked off some fresh imaging and positioning, adopting the same voice talent and imaging as used for hit107 Adelaide.
Since then they have positioned as “2DAY FM”, today that changed and you can hear it.
It’s now “hit 1041 2DAY FM”
There is still a mix of pure “2DAY FM” branding still rolling around though.
As Craig Bruce told Radio Today this morning “it’s going to be 2DAY FM but there will be changes”
The first change, today – is there more to come or is it launching the Hit name without launching?