2Day FM join with Seven for X promote

Staff Writer

2Day FM's Kyle & Jackie O launched a new contest today that coincides with the debut of the X Factor tonight.

'X Marks the Spot' sees listeners looking to win $100,000. The special X is being hid in a Sydney location with clues being given out on the breakfast show, on Channel Seven each night, plus tips on 2Day FM's Facebook, Twitter, and Instagram.

Derek Bargwanna, 2Day FM's CD, says this is "another great multi-platform execution that 2DayFM's Kyle and Jackie O and Seven do so well together."

Producer of the breakfast show, Matt Simpson, tweeted this during the morning. Aimed at anyone in particular ?


Here's the winners promo their imaging guru David Konsky built :-

or hear it here

The location of the X :-

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