1116 SEN Fresh Website and a New App
Melbourne’s 1116 SEN has put their website up on the blocks and at the same time launched a brand new app SEN1116 – all just ahead of the station’s most comprehensive coverage ever of summer sport.
The app will punch out 1116 SEN shows and sports on the go in a high quality stream and is available for both iPhone and Android devices.
The refreshed web and app environments will deliver fast and easy access to premium sports content including live radio, up-to-the-minute video and podcast streaming, provide personalised feeds according to users team and club preferences.
General Manager at 1116 SEN, Cathy Thomas said “Our research shows that almost half of our audience is accessing the site directly from their social media feeds, so 1116 SEN’s digital platforms need to reflect that with content that can be easily digested on the go. From just 6.7 million page views in 2013, to 26.4 million page views in 2015, we are looking to grow our listener base even more by improving mobile access and offering more tailored content.”
“The high quality streaming provided will prove to be a great asset to those who need to stay in constant contact with the latest breaking news and sports commentary that 1116 SEN is famous for.”
Deepend, is the agency team behind the dual-platform overhaul and Managing Director Kath Blackham said: “We’ve used our extensive user statistics to create the best possible experience for 1116 SEN listeners.
“The new platform is configured to handle spikes in traffic around breaking sports news and is fully integrated with Apple News and Facebook Instant Articles to increase traffic from social media sites.”