Youtube reportedly offering as much as $300,000 for podcasters to film

Youtube is reportedly offering grants as much as $300,000 for podcast creators to make videos on the platform. 

Bloomberg made the claim in a recent article, receiving the information from an unnamed source wanting to remain anonymous due to the private nature of the offers. 

The platform is said to be offering individual shows $50,000 and up to $300,000 for podcast networks.

The grants may be designed to help creators with the costly and daunting expenses of building studios, purchasing filming equipment and hiring editors to record their shows for Youtube. 

Grants could be aimed at keeping podcasters on the platform to host more content like The Joe Rogan ExperienceLogan Paul’s Impaulsive and the H3 Podcast, who have all found considerable success on Youtube and maintained a podcasting presence on the medium. 

The Joe Rogan Experience was made exclusive to Spotify in 2020 after a $100 million dollar deal was struct between Joe and Spotify, taking a major podcast from Youtube, leaving only smaller clips to continue being published. 

Youtube is showing a growing interest in the podcasting sector after assigning long-time executive Kai Chuk as the company’s podcast lead last spring. 

Google has not commented on the creator grants.

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