WSFM launches cheeky campaign for Jonesy & Amanda


WSFM has launched a new marketing campaign for the Jonesy & Amanda Breakfast Show, which brings the popular Jonesy & Amanda action figures into the real world.

Featuring the taglines ‘They’re a bit cheeky,’ ‘They’re good eggs’ and ‘They’re good in a crisis,’ this latest iteration sees the action figures come to life in various real-world scenarios.

From the beach to a household kitchen and even the back of a Mustang, the Jonesy & Amanda action figures inject fun and mischief into everyday settings.

Of the campaign, Brendan ‘Jonesy’ Jones says “I can’t believe they pixelated my mound. Ken never had to put up with this!”

Amanda Keller adds “Like all dolls, you have to be cautious of the small parts.”

Lauren Joyce, ARN Chief Strategy & Connections Officer, says the focus remains on using Jonesy & Amanda’s trademark wit and banter to bring the dolls to life.

“After a few trips to the doll hospital following an unfortunate incident with Amanda’s dog Mini, it’s great to be breathing new life into the concept.”

Developed in-house, the campaign launched this week and is being supported across all mediums – out-of-home, transit, TV, social, digital, print and radio.

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