With or Without Smartphones … TSL is Identical
In a recent article by Carolyn Gilbert on All Access, she shared some interesting data from NuVoodoo’s annual national study of listeners 18-54 in the US.
"What we are seeing, in general, is that consumers with smartphones have yet to diminish any passion for, attachment to, or primary usage of, terrestrial radio stations and our online streams.
"The complacent broadcaster may extrapolate this trend into the future. May think it proves that the threat is not significant. We believe that the threat is very real. But that the good news is that it has had no measurable impact so far."
The graph below shows daily TSL to AM or FM radio stations with those that have a smartphone vs those that don't.
Read the full article here.