Whooshkaa announces free dynamic ad insertion & transcripts

Former Assistant Editor

Aussie audio platform Whooshkaa has announced a new free service that will allow podcasters to dynamically inject advertising content into podcasts at the point of download.

The new service is available with Campaign Manager technology on the IAB Certified Platform.

The announcement by Whooshkaa founder and CEO Rob Lowenthal revealed that the advertising can be targeted to a listener’s location and device-type, meaning podcasters can more easily work directly with advertisers.

“Our focus is on value,” said Loewenthal. “And we’ve learned that when we create value for podcasters, we create opportunities for advertisers.”

In addition, podcasters can now access a free automatic transcription function for free.

“Dynamic ad insertion technology and AI-generated transcripts have been out of reach for most podcasters far too long,” said Lowenthal.

“So from today more than 6,000 global podcasters on the Whooshkaa podcast platform will get access to our state-of-the-art proprietary ad technology and transcription tools for free.”

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2 Jul 2019 - 2:19 pm

For free? Nothing is free or you’re desperate for users if you have to give it away.

Just another podcast platform trying to say the same thing.


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