Mamamia launches new podcast with Westpac, What The Finance

Staff Writer

Podcast publisher and women’s content network Mamamia is working with one of the major four banks again, this time on a production called What The Finance.

Westpac has previously called on the publisher for Hello, Bump where Mamamia’s Monique Bowley and media personality Bec Judd walked listeners through the 12 months of pregnancy. They also produced The Split for women going through separation or divorce.

Both podcasts have won awards, with Hello, Bump taking out the Branded Podcast category at the 2018 Australian Podcast Awards, and The Split being recognised in the Best Use of Podcast category at the 2019 International Native Ad Awards.

What The Finance will run for eight episodes, and will be co-hosted by ex-accountant and financial educator Melissa Browne, and actress, author and advocate Pallavi Sharda.

The podcast will cover topics including savings, debt, housing, investing and relationships, with the aim of assisting young women to make more informed decisions about their finances.

Lize Ratliff, head of podcasts at Mamamia, said: “Podcasts excel at providing utility, very conveniently, and this new series with Westpac does just that. Each episode covers a key topic to help women feel more confident in their financial choices.”

Nicole Bardsley, head of brand and advertising at Westpac, added: “We know Australians are looking for support to better navigate their finances. We’re really pleased to be working with Mamamia on our third podcast partnership, discussing money in genuinely helpful ways that will cut through.”

What The Finance is an existing content hub on Westpac’s website and includes an online community, advice articles and promotion of Westpac’s products.

The first podcast episode was released today.

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