Vijay Solanki: Departing SCA

Staff Writer

Vijay Solanki, Chief Digital Officer for SCA was charged with transforming their digital business and after 13 months in the role, he is leaving the company.

SCA CEO Grant Blakely made the announcement late on Friday:

“Vijay Solanki, Chief Digital Officer has led this digital transformation including the creation of new product and data teams plus the initiatives ….. He will leave his role given we have achieved this stage of digital transformation.”

Vijay joined SCA as Chief Digital Officer from Phillips in Europe where he was head of Global Digital Innovation. His radio experience goes back to 1999 with Capital Radio, later launching Shazam.

Vijay shared with Radio Today, “I was asked to drive digital transformation at SCA and my core ‘job is done’.”

Over the last 12 months saw SCA’s digital audience twice the size of any radio competitor according to the recent Nielson Digital results released last week.

In memo to staff Vijay Solanki said, “I’m really proud to have played my part in driving digital transformation as part of the SCA digital journey. The strategy was always about enabling the entire business to step up in digital. Over the last year, we have built great products including RadioApp, mobile apps & websites, products like Facebook Live and initiatives like Omny Studio and A2X.

“The crescendo has been the recent Nielsen digital result showing SCA’s digital audience to be twice the size of any radio competitor. My team have been awesome.”

The next stage of SCA’s Digital strategy will see a new leadership role created overseeing digital technology, digital product development and data analytics. SCA’s new Head of Digital and Information Technology will lead SCA’s existing digital and ICT teams and work closely with Director of Engineering & Technology.

Vijay will continue his role with SCA to support the transition of the new head and will then pursue his next challenge in Australia.




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