Twitter gives fans the power
Reece Mastin is back and before you go care factor – zip. His label actually did something unique tied around Twitter and radio, without the station even needing to spin a single track.
Friday morning Reece surfaced on Kyle and Jackie O show, telling fans that they will be able to choose the first official single from his new album Change Colours, which is out in a few weeks.
The tactic is being driven through Twitter from day one. Being Reece’s first album in three years, he will be previewing a different song from the album each day exclusively on his own Twitter account. Reece’s label, The Social Family Group are saying it is a world first for an artist.
For ARN’s side of things, it aligns to their dedicated Twitter Green room strategy, which also has the upside of seeing which of Reece’s tracks performs best without giving any song a spin on the station.
Come Friday October 2, Reece will be back on KIIS1065 announcing the first single – it would then get a run On-air. With it then going out to all markets the next day.