Triple M Perth kicks off with digs at 96FM and the rest of Australia
Triple M in Perth has officially started broadcasting on the 92.9 frequency, taking digs at rival 96FM, mining magnate Gina Rinehart, and the rest of the country in its first few moments.
The first songs played by the repositioned rock station were ‘All My Life’ by the Foo Fighters (2002), ‘Mr Brightside’ by The Killers (2004), ‘Alive’ by Pearl Jam (1991), and ‘Power and the Passion’ by Midnight Oil (1982).
The station, formerly part of SCA’s Hit Network, hasn’t yet announced its Breakfast lineup, so this morning’s opening segment was hosted by Dan ‘Leachy’ Leach, who will be the Mornings host when normal programming kicks off.
Thus far, rumours have swirled about both Amos Gill and former 6PR Breakfast host, now Lord Mayor of Perth, Basil Zempilas, taking the coveted Breakfast spot.
“This is Perth, the capital of Western Australia, or as the secessionists want to call it ‘The Independent Country of Westralia’,” the opening moments of the broadcast said.
And it wasn’t long before Triple M Perth was “taking the piss”.
“We love beaches. And Sunday sessions. And music. And there’s been something missing for a long, long time…. Rock music,” the voiceover said, before taking a dig at Australian Radio Network’s (ARN) 96FM for not playing “real rock music”.
96FM recently reclaimed its position at the top of the Perth radio market. SCA’s move to make Mix 94.5 part of the Hit Network and use 92.9 to introduce the Triple M brand to Perth is largely understood to be an attempt to take on 96FM’s dominance.
“This new radio station, it likes rock music too. It also likes footy. And taking the piss. You could say it’s a station built on rock. The kind you don’t pull out of the ground. The kind Gina can’t get her mits on,” the intro continued.
The opening moments of Triple M also featured a welcome message from Foo Fighters frontman Dave Grohl.