What's New
BY Sarah Patterson September 11, 2024
What's New August 16, 2024
Triple M on top in GfK Survey 2 for Newcastle
Reporter
Triple M reigns in GfK Survey 2 for Newcastle. Despite a 2.2 drop among all people 10+ to 21.1, the Ms still lead the way ahead of Hit 106.9 and NEW FM.
The Triple M team of Tanya and Steve continue to hold down the #1 spot in Breakfast (up 0.1 to 24.6), still a long way ahead of Hit (up 1.5 to 16.2), with triple j also moving up slightly to sit third in that timeslot, ahead of NEW FM.
SCA Head of Regional Content Blair Woodcock says “It’s a great result for the entire SCA Newcastle team today!”
“Triple M leads as the #1 station (P10+ and P25-54), with Triple M Breakfast, hosted by Tanya and Steve, continuing their winning streak as the #1 Breakfast show for Newcastle. No other show in the market comes close to matching their engaging and entertaining locally focused content.”
“Hit 106.9 has also achieved a significant milestone this survey, growing nearly 7% in audience cume. Jess and Ducko in Breakfast have attracted the largest HIT Breakfast audience since 2011, showcasing that their hilarious and fresh content is hitting the mark.”
“Congratulations again to the entire team!”
Click on charts below to enlarge:
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Newcastle needs competition. Now that the owners of the Super Radio Network have deceased the executors should think seriously of selling the network or plowing in money into marketing and programming the network to compete.
Waiting for classic hits Newcastle 2UW be on the Internet early September Hope Soon to be fm
Thanks John that’s really exciting! I love when an old Sydney radio station is resurrected in another town and completely online.. it makes the irrelevant, non accessible – now you just have to play obscure tracks at odd times and you can have the whole world wide web tuning out.
@James It’s to my understanding that the Caralis children now own the Super Radio Network, following the recent deaths of Bill & Pamela.
Having said that, it wouldn’t overly surprise me if the network became sold and/or split up in the next 2-3 years…although 2SM Sydney would have to be worth next to nothing these days!
As for Newcastle’s radio ratings, a lack of effective competition + a strong legacy breakfast show on 102.9 are the main factors keeping SCA’s duopoly relevant in this market. 2HD and New FM seem to be little more than “feeder” stations for a wider regional network.