Triple M launch Classic Rock Digital

Staff Writer

This morning at 10am, the Triple M network launched Triple M Classic Rock Digital.

As reported on Friday, Triple M were planning to launch the station with a bit of cheeky fun calling it 'Kiss'. This is the teaser they aired across the weekend :-
or hear it here

Below is the launch audio. As expected they kicked off playing non-stop back catalogue Kiss and will keep playing them for 24 hours ….
or hear it here

Although it won't impact any future possible launch of the Kiss brand by ARN in Australia, it was a clever imaging idea for the launch of the new station.

The digital station will be heard in Sydney, Melbourne, Adelaide and Brisbane. Perth won't get the Classic Rock station as they recently launched their own Triple M on DAB+ to work alongside 92.9 and Mix 94.5.

Head of the Triple M Network, Mike Fitzpatrick said: "It was always going to happen. The evolution of Triple M is such that we wouldn't be playing the music we do today if it wasn't for the pioneers of rock music who paved the way. We're proud to bring you Triple M Classic Rock Digital, paying homage to those original masters."

Head of SCA Digital Radio, Jaime Chaux said: "Digital Radio for SCA is all about creating new listening choices. Classic rock is a much loved genre in Australia – endless songs and stories from an amazing era and so many of them long lost from the radio dial. We can't wait to get it out there via our newest digital radio offering."

See the website here.

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