Top 15 podcast advertisers of Q2
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iHeart and Magellan AI have released revealed the top 15 podcast advertisers for Q2, with Amazon topping the list as overall spending in the area jumped 64%.
The report found that all podcast genres are continuing to see an increase in investment, but some a lot more than others.
Comedy had a whopping increase of 127%, News spiked 49% and Society and Culture jumped 48%.
Top 15:
- Amazon
- McDonald’s
- nib Group
- L’Oreal
- Kimberly-Clark
- Uber
- Telstra
- Flight Centre
- Wise
- Bupa
- Hydro Tasmania
- Vodafone
- Flutter Entertainment
- Cashrewards
- Pelton
ARN’s Head of Digital Audio, Corey Layton, said, “Podcasts are Australia’s fastest growing mass medium with brands utilising its soaring engagement to connect with audiences in a more intimate and engaging way.”
“The surge in Australian podcast advertising spending by 64% underscores a compelling shift towards a medium that’s as diverse as it is impactful.”
The results of the report were calculated using artificial intelligence that analysed hundreds of Australia’s most popular podcasts.