Tomorrow is D Day – Who is going to win the Drive battle?
Metro ratings are out tomorrow and for the hotly contested national drive slot, the full 10 week ratings period will be taken into account for SCA, NE and ARN. It’s the full first survey for Hamish & Andy up against Hughesy & Kate and Kate, Tim & Marty.
Melbourne will again take centre stage as the most interesting and competitive of the markets, home to both Hamish & Andy and Hughesy and Kate.
Can Hamish & Andy help 2Day lift its audience share overall? Will they live up to the huge expectations?
Can Kate, Tim & Marty help lift the lower rating Nova’s in Melbourne and Sydney?
Will Hughesy and Kate do well with ARN’s newly branded 96Fm in Perth, which took a big hit last survey in Drive?
All three national shows have been heavily promoted On-air and marketed externally via press, billboards and social media.
It will now get down to which talent / brand listeners like the most and which has delivered the strongest content.
Radio Today will have the full results and analysis from 9:30am Tuesday.