Thomas “smooth will be #1”
Nova Entertainment's smoothfm will be the #1 ranked FM station, according to Group Marketing Director Tony Thomas.
Thomas, speaking with The Australian (here), said that in a cluttered media landscape with competitors who are "still working out what they’re going to call their stations and whether to new launch new shows" smoothfm is making an emotional connection and developing loyal listeners.
Thomas was speaking as NE launch the new marketing campaign in Sydney and Melbourne for the smooth brand;
“We have every confidence smoothfm will get to the No 1 position; it’s just a case of when. This investment is about consolidating our position and continuing to grow that position, and to make sure we deliver the greatest impact and share of voice in the market”.
Thomas went on to say that smooth was outspending WSFM and KIIS in Sydney on marketing, having increased it's marketing budgets for the brand by 25%.
You can see the new smoothfm television commercial featuring Spandau Ballet here.