This is Mickey Maher: Part 2
Mickey Maher is the Head of Content for Regional Radio covering off 68 stations for Southern Cross Austereo. Come December SCA will flip all their regional brands to Hit or Triple M. For Mickey it will see “Two united brands….” which Mickey says will “Open up a world of opportunity”, but will it mean loss of jobs or more networking? “We will never do anything at the expense of our listeners.”
In Part 2 we talk about the regional radio Surveys… what has SCA got planned for 2017 and what does he want to see in the larger competitive markets? Will we see two or more surveys a year for some markets?