Think most voice over jobs are in radio? Think again.
A new study by Voices.com has revealed that just a fraction of jobs for voice over artists lie within the radio industry.
According to the latest data, radio represents just 0.7 per cent of total work completed in the US$4.4 billion industry, despite the fact that it is often the first category thought of when voice over comes to mind.
“Radio isn’t necessarily small or insignificant, but it’s naturally what we think about when it comes to voice over. That’s why seeing that 1% number may be surprising,” says Alina Morkin, VP of Marketing at Voices.com.
“The numbers show how many different ways voice over is part of our lives that we aren’t typically aware of on a day-to-day basis. With this, we are all seeing a significant shift in the role and prevalence of voice over.”
Outside of North America, animated videos under 20 minutes in length comprised the majority of dollars spent in voice projects, while corporate promotional videos, internet videos, and audiobooks also took a relatively larger share.
The good news for radio is that it is still part of the largest industry providing work for VO artists, with the entertainment sector making up almost 60 per cent of the global voice over market.