There’s a plus – How do those numbers look?
DAB+ has been part of the metro market space since 2009, today CRA has released some audience numbers for the commercial radio DAB+ only stations. It includes the Top 10 Commercial DAB+ only stations and the Top 3 Commercial DAB+ only stations by market.
It’s an average of the GfK results from surveys 2, 3, and 4 this year. It see’s that the DAB+ audience is now at a high of nearly 3.2 million people, across the five state metro markets. The extra DAB+ only stations have attracted 1.36 million listeners each week in the five capital cities of Sydney, Melbourne, Adelaide, Brisbane and Perth.
Click on any image to enlarge:
“We are releasing these figures now to highlight two important achievements. Firstly, the development, popularity and ongoing success of DAB+ broadcast technology and devices in Australia. Secondly, to highlight that the radio industry’s innovation and investment in a plethora of additional free to air DAB+ only broadcast stations is also proving popular with listeners,”said Adam Lang, Chair of Commercial Australia (CRA) and COO of Macquarie Radio Network.
The results are well timed as Commercial radio stations in the metro markets have now signalled their intention to start focusing on sales for DAB+ only stations.
“DAB+ only stations deliver more content to target audiences which not only adds choice for listeners but also gives advertisers new opportunities to speak to specific listener groups,” said Joan Warner, chief executive officer of CRA. “These strong numbers show that Australians are embracing the diversity offered by the new free-to-air DAB+ stations while also continuing to enjoy their favourite existing stations via DAB+.
“The digital radio market has matured and there is an appetite for targeted advertising, the DAB+ numbers are now comparable to multi-channel digital television and networks are able to offer advertisers niche opportunities and further monetise DAB+ digital radio.”