The World of DAB – How do we Stack Up?
WorldDAB has released its latest collection of sales and coverage figures for key markets in Europe and Asia Pacific to the end of Q2 2016. So how does Australia stack up?
Their stats include road and overall population coverage, receiver sales, household penetration and, for the first time, the number of national stations on DAB/DAB+ compared to FM.
Key findings include:
- Almost 50 million consumer and automotive receivers (48,232,000) have been sold across the featured markets
- In the majority of markets, up to 5x as many national stations are available on DAB/DAB+ as on to FM / AM
- European markets like Norway and Switzerland have coverage is at 99.5%.
“Digital radio continues to go from strength to strength with all markets making significant progress in the last six months,” said Patrick Hannon, President of WorldDAB. “The leading markets in Europe and Asia Pacific have almost 50 million DAB receivers on the market, offering an impressive selection of national stations compared to FM/analogue broadcasts.
“Norway will soon be making history by switching off FM services, Switzerland will do the same from 2020. With Denmark and The UK not far behind and Germany working on a roadmap for its own DSO plans, there is clear momentum for digital radio from policy makers, broadcasters and listeners.”