Talking Sport? Looking ahead to Macquarie Media’s format switch
In just a matter of weeks, Macquarie Media will pull the pin on the ‘Talking Lifestyle’ formats in Melbourne, Sydney and Brisbane.
They’ll cease to exist after March 31st and will be replaced by a sports format in all three cities. But there is still much to be locked down before the switch is flipped.
No staffing or programming decisions have been announced, but with Macquarie Media holding existing sports rights agreements, there is a possibility of live sport being broadcast.
But executive chairman Russell Tate has made it clear that it will not impact on either 2GB or 3AW. That would suggest the ‘Continuous Call Team’ will not ‘station hop’ nor would AFL games be shifted from AW to the yet to be named Melbourne operation.
Tate has also ruled out a ‘partnership’ with another broadcaster. That may or may not rule out a closer relationship with Crocmedia. Macquarie recently entered into a NRL sub-license partnership with Crocmedia and the ARLC.
But the question remains: will the yet-to-be named stations get any ‘cut through’ especially in a crowded market like Melbourne, where it will be pitted against the Crocmedia run 1116 SEN, RSN, Triple M and, to a degree, its sister station 3AW.
With only a few short weeks before the new sports format goes ‘live’, Macquarie Media still has a lot of decisions to make and execute.