Mickey Maher – ‘Take the Next Step’

Staff Writer

If you want to make a move up the programming ladder, here’s the go.

Southern Cross Austereo’s Head of Content – Regional – Mickey Maher hosted the first online session  of the  AFTRS Radio Content and Program Director course for 2016 with ‘Attributes Of A Successful Programmer’.

“The role of a content director has changed dramatically, it really is about creating content that can transcend across multiple platforms”, Mickey said.

“You really need to be a good listener. Great leaders are selfless. Great leaders know when to speak and know when to listen.”

Mickey’s responsible for more than 70 SCA regional stations and he shared the key traits he looks for in aspiring content and program directors. He says he thinks radio has become too safe in Australia.

The best content directors are always wanting to create the next best idea, the next best promotion and to hire the next best talent,”Mickey said.

“Have the courage to take risks, there is always positive learning in something that may fail. You should feel confident in giving it a crack.”

Mickey also shared other advice including strategies for understanding your audience and station, and caution expressed about worrying too much about competitors in the market.

“The worst thing you can do is become obsessed with your competitor – it takes your focus away from what your station is doing.”

The online AFTRS Radio Content and Program Directors course connects students and industry leaders via a dedicated video stream. If you’d like to find out more and an intensive year of online study with the Australian Film Television and Radio School, head to www.aftrs.edu.au/radio for more details.


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