What's New August 29, 2024

Sydney youth station FBi Radio rebrands in celebration of 21 years

Reporter

Popular Sydney independent youth radio station FBi Radio is celebrating 21 years of broadcasting with a fresh and modern rebrand, becoming fbi.radio

The milestone’s being marked with the launch of a new website which offers listeners more flexibility, allowing them to tune into their favourite programs anytime, anywhere.

The revamped fbi.radio website brings an increased focus on on-demand streaming, enabling the station to stay ahead of the evolving media landscape and meet the changing habits of its younger audience, who increasingly seek music and audio content on their own terms.

This is fbi.radio’s first rebrand in over a decade, and represents more than just a new look.

The fbi.radio identity is both a new visual representation and an invitation to experience the station’s ever-expanding music, arts, and culture programming in an entirely new way.

The station is also increasingly connecting with its audiences through live events. Last year’s FBi Turns 20 marked the station’s most ambitious live program – taking over two venues and shutting down a street for a Marrickville block party – and, two years ago, the annual fbi.radio SMAC Awards opened its doors to the public for the first time in 18 years.

Over the past 21 years, fbi.radio has established itself as a champion of emerging artists and a platform for alternative and independent music that often doesn’t find a home on commercial airwaves.

Amy Solomon, President of fbi.radio, says “We’re excited to launch the new fbi.radio — a significant milestone in the station’s evolution. This new platform allows us to connect with our listeners in innovative ways, fostering deeper engagement and encouraging them to explore and support the vibrant music and arts culture of Sydney.”

Programming Director Krishtie Mofazzal says “The rebrand to fbi.radio isn’t just about a new name or a new look—it’s about reaffirming our commitment to being at the forefront of Sydney’s music and arts scene. Our new platform will help us showcase the incredible talent in our city and bring our diverse content to an even wider audience.”

Digital Coordinator Giana Festa says “This upgrade to our digital offering is an important step in leveraging our unique position as the biggest youth non-profit radio station in so-called Sydney online.”