Survey #7 Duncan Campbell: “To change now would be fool hardy”
For Duncan Campbell, Group CD for ARN – a number of ups and downs. KIIS with K&J still number #1 FM in Sydney breakfast and the station up 1.3 points, WSFM Breakfast #2 and while last round WSFM regained some ground; Survey #7 they took a whack in 40-54’s with Duncan saying “We haven’t done as an effective job as we should have”.
For KIIS in Melbourne it has been 2 years since the rebrand and relaunch – it has been a long hard road, but how long should it take? “The progress is OK” for Duncan, they are going to stay the course confirming Matt & Meshel for 2017 on KIIS and investing more in their marketing for 2017 confirming that “To change now would be fool hardy”.