Survey #7 Duncan Campbell: “To change now would be fool hardy”

For Duncan Campbell, Group CD for ARN – a number of ups and downs. KIIS with K&J still number #1 FM in Sydney breakfast and the station up 1.3 points, WSFM Breakfast #2 and while last round WSFM regained some ground; Survey #7 they took a whack in 40-54’s with Duncan saying “We haven’t done as an effective job as we should have”.

For KIIS in Melbourne it has been 2 years since the rebrand and relaunch – it has been a long hard road, but how long should it take?  “The progress is OK” for Duncan, they are going to stay the course confirming Matt & Meshel for 2017 on KIIS and investing more in their marketing for 2017 confirming that  “To change now would be fool hardy”.

Comment Form

Your email address will not be published.

Recent comments (0)
Post new comment


See all