Survey #6 released

ADELAIDE

Melbourne has been volatile, and Adelaide is not much different…plenty of movement going on in this book.

SCA

• SCA will be over the moon with Adelaide, not only because hit107 has had a strong result, but because it appears to have come directly from Nova.
• hit107 has moved up 1.5% overall to a 9.3 share, it’s highest for a long time; and off the back of increases across 18-64 – in particular a big 18-39 performance which has seen the station reclaim the #1 18-39 position.
• hit107 is now #1 18-24, 25-39, and 18-39….something that seemed unthinkable only 6-months ago.
• Big jumps everywhere, with the workday figures doing the heavy lifting, and whilst Hamish & Andy improved, the station went up by more in other dayparts, indicating this is not a completely H&A led recovery.
• Triple M back a touch, on an 8.8 share, with a bit of fluctuation here and there, however with all due respect to the Triple M Adelaide team, at SCA all eyes will be on hit107 today.

ARN

• A mixed day in Adelaide for ARN, but not a bad one in the sense that their big station Mix had a very strong result – jumping to a 15.2 share, and increasing it’s overall lead in the market.
• Mix dominates 40-64, and is competitive 25-39 and even down to 18-24….the demos are pretty solid.
• The ‘bookends’ did the work for Mix in this result, with Breakfast up 1.7%, and Hughesy & Kate on drive up 1.5% and into the #1 position in the market – moving ahead of Nova.
• Cruise has fallen to an 8.4, and sits in the lowest ranked commercial position.
• Down in all the demos and dayparts – but let’s not forget, this is an AM music station on an 8.2 share overall so pretty impressive.

NE

• Ouch. Not a good result for Nova Adelaide. Down 1.2 overall, down 18-39 heavily, and have lost the #1 position. Down heavily across the workday, and drive has had a tumble from the #1 position to be equal #2.
• Nova 91.9 has done well for a long time now, so you wouldn’t be writing them off, but certainly they’ll want to turn this result around before the survey year ends.
• FIVEaa however is chugging along quite nicely, down a touch, but generally pretty flat.
• The dayparts were largely down, with the AFL-centric drive show up by 1.1% to be equal #2 (with Nova). With the Crows knocked out of the finals early, this may come back a bit next book

ABC

• A flat result for the ABC in Adelaide with ABC891 stable, and triplej down a touch.
• 891 was pretty stable everywhere really, with Evenings seeing a reasonable decline of 1.1% overall.
• And again, triplej was pretty stable as well….up here and there, down here and there, but overall not much movement of note.

PERTH

And finally to the west, where there has again been some big movements.

ARN

• 96FM is in a state of relaunch at the moment, new PD, new branding, new shows – lots of changes. Sometimes that works immediately, sometimes it means an initial hit, and sometimes it doesn’t work. Only time will tell which of the latter two it is. For the moment however, 96 is having a rough time of it.
• Down overall to a 9.4 share, and slipping into last place of the FM stations in Perth.
• All the adult demos were down, which is no doubt a worry for ARN, and the demos were impacted heavily as well.
• Markedly, the two dayparts most impacted were the ones that have changed – Breakfast and Drive, both which fell heavily and both of which are in last place.
• Plenty of work to do on 96FM for ARN to protect those chunky profits from the west – particularly given the massive multiple they bought the station for.

SCA

It really has been a strong day for SCA, with the exception of Sydney which remains in serious trouble. Perth has been very good for them today.

• hit92.9 has had a strong result, up over a point to an 11 share – first time in double figures for some time.
• The demos are great, and whilst they won’t be #1 18-39 (that honour stays with triplej) they will either narrowly sneak ahead of Nova, or narrowly just duck in behind Nova – either way, it’s game on in Perth.
• Big demo movements for hit92.9 – Breakfast into double figures, daytimes up, and Hamish & Andy in drive moving into the #2 position, and within striking distance of #1.
• And for Mix, well steady as she goes. Flatt-ish on a 14.3.
• Bit of a hit 25-54, but the older end made up for it, and the dayparts are solid as a rock.
• A big day in Perth for SCA. The Eagles in the Grand Final, Nat Fyfe wins the Brownlow, and both stations do well….beer and prawns on ice in Subiaco today.

NE

• Whilst hit92.9 has done well, Nova hasn’t rolled over – in fact they’ve increased their share quite nicely thank you very much.
• Nova 93.7 has moved up 0.4 to a 12.1% share, and a solid #2 position.
• Breakfast #1, Drive #1, Nights #1 (FM), daytimes competitive and doing the job, Nova Perth will be watching hit92.9 closely, but at the same time pretty happy with where they sit.

Capital

• 6IX is down a touch overall, and sits in last place in the market, but probably don’t care. 
• The station would probably never sell on 10+, just on environment and demos – and in the demos they do okay. 55+ they’re doing alright, and whilst from a music station perspective Mix rates higher, 6IX probably charge a third of the rate so they’ll be quietly doing their thing.

Macquarie/Fairfax

• A stable result for 6PR in Perth – flat on a 8.4 share overall.
• The demos jumped around wildly, but all balanced each other out in the end. No massive daypart moves, Afternoons and Evenings took a hit, but weekends were very strong – unsurpisingly given Fremantle and West Coast both playing finals during the book.

ABC

• triplej really is very strong in Perth, always has been.
• Sitting on a 10.4 this book, and again #1 18-39, it’s got some serious clout in the Perth market.
• ABC720 copped a whack, down 1.1%, and it was driven out of a big fall in Breakfast, Mornings and Afternoons.
• That said, it’s likely the station will come back, it always does.