smoothfm #1 in Sydney, H&A see early growth

ADELAIDE

SCA

• In reality, there remains a long way to go for the two SCA stations in Adelaide – particular hit107 – but Craig Bruce will be very pleased to end his tenure with both stations in his hometown improving, and with hit107 adding 1.1 overall, that will be welcomed.
• hit107 has taken it’s first scalp, knocking off triplej overall, to sit on 7.8% overall.
• The demos have seen big jumps – up teens, up 18-24’s, up 25-39’s. They don’t win any demos yet, and they are still a fair way off the pace, but very nice jumps nonetheless.
• A rising tide floats all boats? Hamish & Andy are the rising tide. Improving 1.5% in Drive, with flow-on improvements in each daypart.
• Triple M up a touch to 9.1, but importantly for SCA up in the core demos of 25-39 and 40-54.
• The Breakfast result was the big one, with Triple M jumping 1.2% overall, and moving ahead of Nova in that daypart.

NE

• Both Nova Entertainment stations down in Adelaide; with Nova falling 0.8% to 11.7. Both stations are equal #2 on 11.7% overall.
• Whilst Nova’s declines were across the demos, they were particularly savage 18-24, so perhaps some poor diaries in that demo haven’t helped.
• Breakfast down by nearly 2 points, daytimes down, and ‘Kate, Tim and Marty’ holding up the fort in Drive- same as in Melbourne. Drive on Nova, is now #1 overall with Mix falling heavily in that daypart.
• FIVEaa has fallen a touch, with a big hit 40-54 and 55-64 – the perfect storm unfortunately for NE.
• Down in Breakfast and Mornings; and heavily in Evenings (although still #1).

 ARN

• And Mix 102.3 #1 again overall, with an increased lead. Mix is on 14.5 overall, leading the NE stations who are each on 11.7.
• Whilst Mix will be rapt with a big jump 40-54; they’ll be less happy with a decline of a similar amount 25-39 which appears to be partly Hamish & Andy driven.
• Mix was up in all dayparts – except for Drive, and flowing into Evenings.
• Cruise is down a touch – but it really was pretty high for an AM music station. Down to a 9.7% – still ahead of Triple M, hit107, and triplej, so nothing to sneeze at.
• All dayparts declined a little, driven by a fall 55-64.

ABC

• Not the most exciting ABC result today; both stations falling – albeit triplej not by much.
• ABC891 has declined by 0.8% to a 10.1 share, falling further behind their nemesis FIVEaa who are on 11.7.
• For ABC it was the bookends that hurt. Breakfast down 2 points, Drive down 2 points. And Mornings subsequently down 1 point.
• tripelj was largely flat – just down a little….but again, smashed it 25-39 with a jump of over 2 points.
• dayparts jumped around a bit, but overall not a bad result for triplej.

PERTH 

NE

• A down result for Nova Perth today with the station copping a whack in each demo through 18-54; largely through growth to hit92.9.
• Nova has slipped back to a distant #3 18-24, however retains #1 commercial position 25-39 – with a reduced margin. It is likely on the Perth figures today that Nova will not be #1 18-39.
• With the exception of Evenings, all dayparts dropped – with Drive again the strongest performer, only down 0.1, and #1 in the market.
• Nova Perth has performed strongly for some time now, so it will hardly be panic stations – but they will be watching closely the growth of hit92.9.

SCA

• Big jump for hit92.9 – up by 2 points overall to a 9.9 share, and now within striking distance of 96FM (10.2).
• The growth was driven from drive with Hamish & Andy up a massive 3.5%, and the station all increasing along with that.
• hit92.9 #1 again 18-24, and not far off being #1 25-39. They are probably going to be #1 18-39 this book.
• Given H&A were onair for only half of the survey the SCA team in Perth would be very excited about the rest of the year.
• Mix 94.5 down a touch but still #1 overall.
• The demos jumped around a bit, as did the dayparts, but when all is said and done – Mix is #1 with a big margin, #1 FM Breakfast, and #1 daytimes, so they’ll be pleased with that.

ARN

• It’s been a turbulent time for 96FM, new owners, new PD, new-ish lineup. And the station overall has slipped a little today.
• Through the dayparts, it actually did okay with Breakfast improving by 1.1%, and whilst Mornings slipped a little, Afternoons went up a touch. The real damage was done in Drive and Evenings. Hughesy & Kate have fallen 2.2% to 8.9% overall in Drive, and in last FM place….that said, it’s a new show, up against some well established shows on the other stations, so hardly surprising to shed listeners before it can grow them. ARN won’t be rapt about the Drive result, but they won’t be concerned by it.
• Perhaps of more importance was the growth 40-54 – heartland for 96FM, and this will result in an improved 25-54 result, which is the core objective for ARN.

Capital

• Ouch. A dreadful result for 6IX, hammered overall, with big falls 65+ and in 40-54.
• Every daypart copped a whack, with daytimes specifically being smashed. So not a particularly fun day at 6IX today.

MRN

• As bad a day as 6IX have had, 6PR have had a good one.
• Up by 1.5 overall, and in all the demos that matter.
• The growth for 6PR was heavily driven out of Mornings, with Afternoons flowing from that.
• Whilst not seeing the growth of Mornings, the 6PR Breakfast result is solid – into double figures and snapping at the heels of 96FM.

ABC

• A flat result for both ABC stations – neither moving by much overall
• triplej down in all the relevant demos – but still #1 18-39 by as massive margin.
• ABC 720’s result isn’t bad. Down under 54, but up 55+, strong jumps 65+ particularly.
• That said, all dayparts off a bit – aside from Evenings.