Survey #5 released: analysis below

Brisbane

ARN

Another strong showing for ARN in Brisbane.

• While losing ground (-1.5), 97.3 still leads the market in Brisbane and is number 1.
• 4KQ gained 0.7 to now hold 8% of the market – a nice positive result for them.
• In breakfast 97.3 took a hit of -1.1 to a 13.2, but still leads closest FM competitor Nova by a fair margin.
• Across the workday, 97.3 also lost ground, with drops in every daypart.  
• The opposite is true for 4KQ, with increases in all daytime shifts, with nights the only one to fall.
• 97.3 also lost out in the 25-54 demo’s, its heartland – losing share in 25-39’s and 40-54’s

SCA

Both SCA brands in Brisbane lost share, b105 the most, losing 0.7 to hold 9.4. MMM shaved off only 0.2.

• b105 took it’s biggest hit with people 24 and under, losing 4% of 18-24’s and the 10-17’s also lost ground.
• For MMM, while gaining a few more 25-39’s which they will take, they lost a few in the other demos; with the exception of 55-64’s.
• In Breakfast b105 lost -.04 to secure a 9.1 for Labby, Stav & Abby.
• Workday listening also lost ground with mornings and afternoons tumbling the most. Drive lost 0.1 with Nights the only one to increase.
• For MMM – The Grill team took a fair hit losing -1.1, down to 8.5.
• Mornings followed suit losing -1.2 as well. The picture improved a little for Afternoons, with Drive and Nights having the biggest increases.

NOVA ENTERTAINMENT

They would be pretty happy with the strength of Nova 106.9. They increased their 10+ share to now sit with an 11.7.

• Nova had good increases in the under 25 demo’s and maintained their lead being number 1, 25-39 for Brisbane.
• When it comes to Breakfast, they would be wrapped. Ash, Kip & Luttsy had the biggest increase in the market, up 1.2 to now a 12.5 share.  They are closing in fast on 97.3.
• Across the day, Nova 106.9 lost some share with the biggest fall in Drive, down to 15.4 but they are still number 1 with Kate, Tim & Marty.

Fairfax Radio

Not the best news again for Fairfax in Brisbane. They are still in rebuild mode for both brands.

• 4BC took another hit, shedding -.05 to take them to a 4.4 share of Brisbane.
• The falls continued across the day, breakfast also lost market to drop to a 4.4.
• Mornings, Afternoons and  Drive also lost audience, the only shift increase was Nights.
• Over at stablemate Magic882, an decrease of 0.2 to a 5.0 share. Magic lost ground 55-64’s, but gained 65+.
• For the dayparts, they saw an increase in all shifts with the exception of Breakfast which lost -1.1 to now be a 4.4.

ABC

A great day for 612 ABC.

• They had the biggest increase of any station this survey, up +1.6 to pull a 10.8 share
• Their biggest gains came from 55-64’s and 65+ – 40-54’s stayed steady.
• Where 612 BC came to the fore was in Breakfast – they are a clear number 1 with a 15.0 share. Up 1.8 on the last book.
• That increase spilled into the other dayparts, with Mornings, Afternoons, Drive and Nights all increasing their share.
•  For other ABC brands, JJJ increased slightly 10+ with some positive moves across the days. Breakfast held steady with just a 0.1 drop.

ADELAIDE

Nova Entertainment

A good duopoly result for NE today in Adelaide:

• FIVEaa has improved by nearly a point to 11.4% overall, this has given the station a narrow lead over ABC891.
• The growth was driven by Drive and Evenings.
• Traditionally, the performance of FIVEaa’s drive show is linked to how the Crows and Power perform; particularly the Crows. So with the Crows an outside chance for the AFL finals, and Power in the finals, that’s good for FIVEaa – and the results show that.
• Nova have fallen slightly, but remain comfortably in the 10’s overall, well ahead of both SCA stations.
• That said, the workday is getting competitive, with SAFM making strong gains across 9-4.

SCA

Adelaide has not been a happy hunting ground for SCA for some time now, however today has brought a few glimmers of hope;

• SAFM has had it’s biggest improvement for some time, jumping 1.2% to an 8 share, with big increases 18-39.
• Breakfast on SAFM remains a work in progress, however daytimes are getting some traction with the station recording strong gains.
• Triple M was flat overall, but saw a big jump in Breakfast of 1.0% to be within striking distance of Nova.

Overall for SCA, given their performance in Adelaide of recent times, they will be likely to be very pleased with this market today.

ARN

Another day at the office for ARN Adelaide, with the powers that be likely to skim the results, tick them off as a job under control, and then move onto more problematic markets.

• Mix fell by 0.4% yet remains the leading station in Adelaide by a country mile on 15.9%.
• Mix wins every daypart, excluding Breakfast where it is a close second to ABC891; and the station monsters 25-54.
• Cruise moved up marginally to 8.7%; ahead of SAFM (for now anyway) and a strong, creditable performance for a metro AM music station.

ABC

ABC891 is very strong in Adelaide, and this result is no exception with the station flatt-ish on 10.9%, in 3rd place overall.

• The good news for 891 is that they are now a clear #1 in Breakfast, moving a tad ahead of Mix.
• Triple J was down half a point, with declines across the board.
• As we see in other markets, Triple J’s strongest demo is 25-39, and despite falling nearly 3% in that demo, it remains #1 in Adelaide.

PERTH

Fairfax

A mixed bag for Fairfax Radio in Perth today with one station up and one down;

• 96FM has fallen marginally to 10.7%, with small declines in most dayparts.
• Most of the decline was driven ‘out of target’ with 96 seeing big falls in teens and 18-24; in the core 25-54 demo, the station saw increases.
• 6PR has had a big jump into the 10’s, with significant increases in all dayparts aside from evenings.
• The big increases were driven 65+ where 6PR added 6% to their share, correlating with a fall for ABC720.

Nova Entertainment

• A very strong result for Nova 93.7 in Perth with the station moving into the 12’s, and narrowing the gap with Mix, who fell to 14.2.
• Nova is again driven heavily by a strong drive performance, the show is #1, and a strong Breakfast result.
• Breakfast on Nova is 0.3% off being #1 overall; so some motivation for Nathan, Nat and Shaun leading into S6!

SCA

Not what SCA would have wanted in Perth with both stations falling;

• Mix 94.5 have fallen by a point, yet remain the dominant #1 station in the market.
• Breakfast fell, however is now equal #1 with ABC720, and narrowly ahead of Nova.
• Whilst Mix saw declines in most dayparts, they copped a whack in the (out of demo) 18-24 figures, falling by 6.5%.
• 92.9 have had a rough result, suffering falls in all the key demos, and all dayparts.
• The station has fallen by 1.3% overall, and is the second lowest ranked commercial station in Perth, ahead only of 6IX.

Capital Radio

• A flat result for 6IX with no significant movements to their result, it was largely flat.
• 6IX is on a 5-share, and whilst it is likely to be profitable given the low cost base, you’d have to think they’d be looking at Cruise Adelaide’s consistent 7’s and 8’s and considering how they've achieved that.

ABC

The ABC really are exceptionally strong in Perth, both stations consistently do well.

• Triple J has improved to a 10.3 share, 4th overall, but it is the demos where it shows it’s strength.
• The 18-39 demo is absolutely dominated by Triple J in Perth, with the station holding a 10 point lead 18-24.
• Given the massive 18-24 variance in this survey (they jumped 9 points), they might have gotten lucky with the diaries, but that doesn’t take away from their 18-39 strength – they've done well.
• ABC720 fell a little, particularly in Breakfast, where they fell to be equal #1 with Mix.
• This survey wasn’t ABC720's best, with declines in all dayparts, and the core 65+ demo taking a hit, courtesy of 6PR, but ABC720 generally bounces back pretty quickly.