Gold Coast S3; tight between Gold & Hot Tomato

Staff Writer

Today sees Survey #3 on the Gold Coast released, and it's a tight battle between SCA's Gold FM and Hot Tomato.

See the share page HERE

Overall there is only 0.2% separating the two stations, with the dayparts and demos telling the story of just how tight the market has become.

SCA’s Gold FM remains on top overall (just) but have lost ground for the 3rd consecutive survey; slipping 0.7 to hold a 14.3 share.

Hot Tomato has closed the gap on Gold, but remain narrowly in second spot with a 14.1 share overall. Yep… 0.2% between the two of them!

In the context of last survey, it was a better outcome for SCA stable mate SEA FM, who registered a 9.5, up 0.7 on survey two. However they remain well behind the two leading stations, and only narrowly stayed ahead of a surging Triple J who jumped 1.8 to an overall share of 9.4.

The big stories are in the dayparts; Hot Tomato and Gold FM are equal #1 in Breakfast on a 15.0 share each, following Hot Tomato's 'Flan & Emily-Jade' (pictured) improving by nearly 3% overall, whilst Gold FM's 'Richard, Brig and Spider' were flat. 

In the other dayparts:

  • Gold comfortably win Mornings.
  • Afternoons are tight with Hot Tomato in the lead, narrowly over Gold.
  • Hot Tomato's 'Mal & Luke' have stretched their lead in Drive, to be #1 in the daypart by 3.7%.
  • And the ABC 91.7 win Evenings.


It all looks setup for a fascinating 2015 on the Gold Coast!


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