What's New June 2, 2014

Survey 3: ARN takes #1 FM in Melbourne, Sydney, Adelaide and Brisbane

The third survey result for 2014 has been released by GfK this morning.

Notably, ARN now have the #1 and #2 FM stations in both Melbourne and Sydney and the #1 FM station in Adelaide and Brisbane.

Here are the results…

Read the analysis:

SYDNEY

WSFM has leapt into the #1 FM spot and was the station of the survey in Sydney.

ARN

WSFM outright #1 FM, big jumps in all dayparts including breaky which is up 1.8 and now rating #1
Mornings and evenings up 2.4, afternoons up 2, drive up 1.4
Bit of a reset for KIIS, down by 1.1, and down 2.5 in 25-39, although still #1 in that demo. Breaky is #2 FM behind WSFM, but a long way ahead of the other FM stations.
Losses for KIIS across all dayparts – mornings down 1.1, arvos down 1.6

SCA

2DayFM up by half a point, they'd be pleased; but brekky down again by 0.5 to a 3.6, well beneath station average. Small increases in 2Day mornings, arvos and drive
Triple M up 0.9 overall with solid increases in all dayparts; breaky up a point

Nova Entertainment

Nova back a touch, with breaky taking a 0.8 haircut and drive down 1.7 now behind KIIS drive. Still comfortably #3 FM.
Not a great smoothfm result, down 0.8. Down in every demo except 10-17 and 65+ with the workday copping a whack.

Macquarie

2GB fairly flat, but solid as a rock. Drive up 1.1
2CH down a point, breaky and drive fairly flat but a 1.5 dip in mornings and down 1.8 in afternoons

Fairfax

2UE just keeps getting worse, setting another record low share for the station.
Down 0.4% overall, with mornings now out-rated by ABC Classic FM.

ABC

triple J fairly flat, up 0.3 but down 1.3 in the 18-24 demo
ABC Classic FM super flat

MELBOURNE

3AW is back to #1 overall and FOUR FM stations are on 6.9 overall – Fox, Nova, smooth, MMM – probably first time ever we've had four on the same figure. Mix move into #1 FM breaky, while both the new breaky FM shows (Nova and Fox) fell.

ARN

Gold is again the outright #1 FM station with an 8.8 share
An increase of 0.6 in breaky means they leapfrog Fox to take #3 FM breaky
Gold almost doubled their 18-24 audience, up to 8.6
Mix up 0.9 in breakfast to overtake Triple M and Fox and claim #1 FM breaky on 7.5
Overall the #2 FM station in Melbourne

Nova Entertainment

Nova’s breakfast is down 0.9 and plummeted to #5
Overall share is 6.9 – the same as Fox, MMM and sister station smoothfm
A fairly flat survey for smooth – up half a point in breaky, full point in drive
Lost a point in 25-39 but still #1 in that demo
Biggest gain was 2.2 in the 40-54 demo

SCA

MMM up a smidge to 6.9; Fox down a smidge to 6.9
Fox down 1.5 in 25-39 and is fifth in that demo
Down 0.6 in breaky, mornings and arvos; #4 FM breaky
MMM fairly flat across all dayparts
Second in the 25-39 demo (behind Nova)

Fairfax

3AW has gained a point and returned to the #1 overall spot after being knocked off by ABC774 last survey
The station has recovered from a bad survey two and is up 1.3 in mornings and 1.2 in drive
Magic lost 1.2 overall; up 1.2 in 40-54

Pacific Star

SEN up 0.7 with small increases across all dayparts

ABC

ABC 774 improved overall share by 0.6, but were leapfrogged by 3AW. Still #2 overall for ABC 774 which is pretty good.
Breakfast up 0.7
Triple J down half a point; down 2.9 in 18-24 but still third in that demo

BRISBANE

A great 97.3 result, up by 1.3 to be a clear #1 overall and #1 FM brekky. ABC took the #1 breaky overall while 4KQ and 4BC copped a whack overall with big declines across the board on both stations.

ARN

97.3 have increased their lead over Nova with a 1.3 increase, they sit on 13.9 and are 1.1 ahead.
Breaky is #1 FM and up a point, up 2.1 in arvos and 2.2 in drive
A disappointing result for 4KQ, down 1.2, solid losses from breaky through to drive

Nova Entertainment

Still #2 behind 97.3 with up 3 in 18-24 to take #1 in that demo, also #1 in 25-39
Lost #1 breaky to the ABC and slipped into #3 breaky overall (#2 FM)
Gains across the day with a 1.6 increase in drive, #1 in that timeslot again

SCA

B105 up 0.1, gain of 1.5 in 25-39 but still sitting third in that demo
Breaky off half a point to 9.7; the gap to MMM narrowed.
MMM up 0.8 in breaky to 9.4

Fairfax

4BC off 1.2 overall
Loss of 1.8 in breaky and mornings copped a 2.8 loss
Magic (the old 4BH) had a very steady result

ABC

ABC612 has the number #1 breaky show after gaining 0.9
was fairly flat across most demos although lost 1.4 in 55-64
triple j fairly steady

ADELAIDE

Mix has monstered this one by a clear mile. The station stole the #1 breaky spot from the ABC. Ironically, Triple M, which recently moved to a classic format (none of which was covered in this survey), went up.

ARN

Mix has increased their lead in the market taking their 15.1 to 16.7
Big increases in 25-34 (3.7) and 40-54 (3.5)
Breakfast is steady and #1 overall, taking over from the ABC, solid increases throughout the day and up 3 points at nights
Cruise has had a fairly flat survey dropping just 0.6, but the station has been overtaken by MMM

SCA

Adelaide is still a tough one for SCA
SAFM was down 0.6 overall, 0.3 in breaky and copped a 1.7 loss in the 25-39 demo
Triple M, went up 2.2.
The breaky show went up 1.5 and there were solid increases across the day including a 2.4 jump in arvos

Nova Entertainment

Nova has overtaken Fiveaa to be #2 in the market
Breaky and daytime shifts were flat
The station went up 0.9 in 25-39 and has a substantial lead in that demo

ABC

ABC891 took another hit and lost 1.3 overall
Breakfast shed 2.2 and lost the #1 spot to Mix
triple j’s book was fairly flat, the station lost some 18-24s and gained some 25-39s

PERTH

There wasn't a lot of movement in Perth, most stations stayed pretty flat. Notably, 92.9s breaky jumped a point. It's still pretty low, but starting to show signs of growth.

SCA