Survey #1: Sale and Warragul

Ratings for Sale and Warragul in the Victorian Gipplands and Latrobe Valley are out.

With signals criss-crossing the matket, this round includes Southern Cross Austereo’s 94.3 StarFM and Capital Radio Network station 3GG in Warragul and ACE Radio Broadcasters TR FM & GOLD 1242 in Sale.

The survey was conducted by Xtra Insights.  

Summary Snapshot: Sale

• TRFM Leads the 10 plus race with 31.3% of Station Listened to Most for the market.
• ABC Local second with a 17.1% slice
• And Gippsland’s 1242 is third with 13.4%
• TR FM owns under 39’s and 1242 40-64’s
• TR FM dominance starts in Breakfast an continues across the day. ABC is second and mornings and a trend in each market – number 1 in nights.

Summary Snapshot: Warragul

• Star FM Leads the 10 plus race with 15.1% of Station Listened to Most for the market.
• ABC Local second with a 8.6% slice
• And TR FM is third with 8.1%
• Star FM leads  Breakfast an continues across the day. ABC is second and in mornings and a trend in each market – number 1 in nights.

PR: