Survey #1: Mildura

Ratings for Mildura are out. The market is served by three commerical brands – Star FM Mildura, Sun FM and River 1467

The survey was conducted by Xtra Insights and is one of 25 radio ratings surveys to be conducted across regional Australia this year to raise awareness of the value of regional radio.  Survey results for Hobart are slated next.

 Summary Snapshot:

• Star FM dominates the space pushing close to a 39% plus slice.
• River 1487 does nicely in second place and Sun FM rounds out the top three.
• Star owns under 40 and River the over 40 set.

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PR: