Strategic podcast partnership for LiSTNR and Wondery  

LiSTNR has today announced it will be the exclusive sales representative for Wondery podcasts in Australia.

Wondery – an Amazon company and one of the world’s leading podcast creators – will now make its podcasts available on the LiSTNR app.

The addition of Wondery’s original podcasts will further accelerate LiSTNR’s audience and monetisation potential.

In the latest Australian Podcast Ranker*, Wondery podcasts had a monthly audience of 1.618 million and 5.85 million downloads.

Wondery was founded in 2016 and is a premium, multi-award winning podcast studio best known for its character-driven, binge-worthy stories including Dr Death, The Shrink Next Door, Even the Rich, WeCrashed and Business Wars, as well as distributing hit podcasts SmartLess, Morbid and My Favorite Murder.

Its portfolio spans true crime and investigative journalism, entertainment, business, kids and family, comedy, sports, news and personal growth.

Wondery had 16 of the top 150 podcasts in the most recent Australian Podcast Ranker*, including Morbid and SmartLess in the top 20, and My Favorite Murder, Something Was Wrong, Fed Up, This is Actually Happening, How I Built This with Guy Raz, Who Killed Daphne?, American Scandal and Scamfluencers in the top 100.

SCA CEO, Grant Blackley says “We are thrilled to be partnering with Wondery in Australia. Wondery’s premium slate of podcasts perfectly complements our original, Australian-made podcasts, and our partnership will include exploring further creative opportunities together for this territory.

“International hits such as Dr Death, The Shrink Next Door and SmartLess will expand and diversify LiSTNR’s library of content to benefit our audiences.”

Wondery Head of International Declan Moore says “We’re excited to partner with SCA to represent our portfolio in Australia, offering a full suite of audio ad products to best engage clients with our growing audience. We’re also delighted to expand our distribution with the addition of our titles to the LiSTNR service.”

Source: * Triton Australian Podcast Ranker August 2022