Social Scorecard: Radio’s top social posts this week feat. Hit, KIIS & Nova

Staff Writer

This week Radio Today is going with a Halloween theme for Social Scorecard. Our top picks come from the Hit Network, KIIS 106.5 and Nova 96.9.

1. The Hit Network: Facebook – ‘The Bugstaburger’ (SCA)

Food content always works a treat on social media.

While this is a paid promo it still employs a few ‘tricks’ – it’s highly focused on the ingredients and outlines the steps of putting the burger together, it triggers engagement from users reactions, it showcases a new product and most importantly the video triggers a call-to-action.

Some savvy strategy at play, well done.

2. KIIS 106.5’s Kyle & Jackie O: Facebook – ‘Halloween scare prank goes wrong’ (ARN)

Understand that the most popular videos on social media are always on the short side.

This video is an ideal length for a bit of bite-sized fun. Your listeners are more likely to watch the entire video if it’s short, with translates to a more engaged audience.

That and….I doubt anyone will be trying to break into Jackie’s place anytime soon – that swan dive he took made him look pretty gangster!


HALLOWEEN SCARE PRANK GOES WRONG! Jackie got Pedro dressed as a zombie to scare her husband Lee but it didn't go quite to plan…

Posted by Kyle and Jackie O on 2017年10月29日

3. Nova 96.9’s Fitzy & Wippa: Facebook – ‘Halloween stitch up’ (NE)

These two are really starting to pump out pranks and I think they are getting better and better.

This has the attributes of what you want a viral video to contain.

It’s a good representation of their brand and their personalities, it uses emotion and is relevant.

To submit your content to Radio Today’s Social Scorecard, send us an inbox message via our Facebook page.

Social Scorecard is compiled exclusively for Radio Today by Jess Frangelli.

Comment Form

Your email address will not be published.

Recent comments (0)
Post new comment


See all