smoothfm turns 2
This Wednesday it will be 2 years since smoothfm launched.
The Sydney and Melbourne station has a combined audience that has grown by 93%* since launch, with a current audience of over 1.2 million listeners and a 6.7% share** in each market.
Since the 2012 launch they have also become a multi-platform station with their own channel on Foxtel and have released popular compilation albums such as smoothfm – All Time Top 50 and smoothfm Presents – Music For Mum.
Paul Jackson, NOVA Entertainment Group Program Director said: “We launched smoothfm two years ago with a unique music position playing the greatest songs and best artists regardless of their era or genre. With a focus on creating an easy place for our listeners to relax, smoothfm has been warmly received and our consistent growth is testament that we have created a radio station that plays the songs that our listeners love.”
Read our article from launch day here.
* Source: Nielsen Radio Survey 3, 2012 compared to GfK Radio Survey 2, 2014 (percentage increase)
** Source: GfK Radio Survey 2, 2014