smoothfm’s new TVC hits screens Sunday
NOVA Entertainment is launching smoothfm’s latest marketing campaign featuring Spandau Ballet.
The TVC will surface on FTA Commercial, Foxtel and digital channels from Sunday
It’s spot on for reflecting smooth’s brand values – and is set to Spandau Ballet’s hit “True”. See it below.
Tony Thomas, NOVA Entertainment Chief Digital and Marketing Officer said, “smoothfm’s success is due to it playing a unique role in the busy lives of Australians and this TVC, along with the endorsement from such an amazing artist like Spandau Ballet, showcases the brands benefit beautifully.”
Spandau Ballet just a month or two back was part of smoothfm’s “A Night With” live music event and so was well placed to front the new NE campaign.
The new TVC is the second in a series that began with smoothfm’s Michael Bublé “Haven’t Met You Yet”, the TVC that launched smoothfm brand back in 2012.