Smooth marketing released

Staff Writer

DMG have announced details of the marketing for the launch of the Smooth brands.

Michael Buble will play a significant role in the marketing. He will also be a guest on Smooth for next Monday's launch at 7am, and he will host a one-hour program each Saturday at 9am for the first six weeks post-launch.

DMG have announced that the marketing campaign will run across television, outdoor, print, digital, magazine and mobile.

Group Marketing Director Tony Thomas commented “(Michael Buble) clearly reflects the personality of the brand and the music that you’ll hear on air. We are really excited he has joined smoothfm as part of our marketing campaign and our on air line up”

The marketing campaign will begin this Sunday 20 May ahead of Mondays launch.

A copy of the outdoor execution is shown above, and you can see the television commercials for both markets below.




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