Smooth turn on the charm

Staff Writer

NOVA Entertainment has partnered with Art Series Hotel Group in Melbourne to create an experiential extension of the smoothfm brand.

The smooth suite will be a pop up accomodation experience at The Blackman Hotel on St Kilda Road, and is designed to create an immersion experience on the smooth brand for clients.

The suite will feature artworks from Blackman’s private collection, and elements of the smoothfm brand in the soft furnishings.

Guests can enjoy dinner and champagne at the hotel, with the smoothfm playlist playing in the suite following dinner. Clients will also receive two smoothfm robes as a memento of their stay.

Helen Davies, NOVA Entertainment’s Melbourne General Manager said:

"Our partnership with the Arts Series Hotel Group provided us with the ideal opportunity to create a stunning smooth suite to provide agencies and media buyers with a personal experience of Melbourne’s newest and most relaxing lifestyle brand.”

The smooth suite pop up will be available through July and August.


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