smooth Melbourne: “We have high expectations…. it will repeat what we did in Sydney”
Each survey we talk to the Group Content Directors and Managers of the major networks. Survey 6 for Nova Entertainment saw smooth again take out the top FM spot in Sydney, are they also on a roll with Melbourne? For that market NE had some good increases for both Nova100 and smooth. We talk about smooth FM’s point of difference when it comes to marketing and what defines it when marketing to its target audience: “It’s putting your arm around them and giving them a little cuddle”, said Paul Jackson.
Do Fitzy & Wippa now have a larger cume than Kyle and Jackie O on KIIS FM?
This is Nova Entertainment’s Paul Jackson on Survey #6 on Radio Today.