Shazam… It’s SCA’s new network program
SCA and Shazam have partnered to create the Shazam Top 20 – the world’s first mobile-powered radio show which puts the control of the top 20 hits into the pockets of millions of Australians.
Going across the Today Network from 7pm weeknights and hosted by Angus O’Loughlin and new addition Ash London, Shazam Top 20 will count down Australia’s most Shazamed songs.
Shazam Top 20 is set to be positioned as the only live national music countdown that is fully interactive from every corner of the country. Fans simply Shazam their favourite songs to move them to the top of the countdown, all from the phone in the palm of their hands.
Southern Cross Austereo Head of Content Craig Bruce said, “We’re thrilled to partner with Shazam to launch this ground-breaking partnership. Shazam is a global leader in music discovery with a huge and engaged Australian audience. We continue to push the boundaries of combining radio and digital content to create new experiences for our fans and clients.”
Shazam’s APAC Sales Director Steve Sos said, “The partnership between Southern Cross Austereo and Shazam is a natural one, given the place we each hold at the forefront of music trends. The fact that this is a world-first is testament to the commitment to innovation that both organisations have as part of their core DNA. It is also a natural and compelling extension to the utility we already provide to our millions of users by allowing their Shazam activity to shape the editorial framework for the nightly show.”
With Shazam in play it will open up a wide range of live on-air content and client initiatives that will now be Shazamable, allowing audiences to explore and engage with features in a global radio first.