Sharing the Love –Phase Two

Phase two of the Commercial Radio Australia industry led campaign Radio. It’s a Love Thing has been launched.

It will see four new spots sweep across 261 metropolitan and regional markets from today.

The Radio. It’s a Love Thing brand campaign has been crafted off the back of research by Colmar Brunton. They worked with nearly 20,000 peeps showing how radio advertising directly influences consumer behaviour.

Eardrum scripted and developed the commercials covering the key drivers of:

• People are seven times more likely to buy cars they’ve heard advertised on radio.
• Six times more likely to visit websites they hear advertised on radio.
• Three times more likely to buy furniture and homeware brands they hear advertised on radio.
• Radio is Australia’s top performing industry on Facebook.

CRA CEO Joan Warner said: “While radio is highly competitive and radio stations are aiming to increase their audience share in the first survey of 2015 tomorrow, radio understands the importance of working together to promote radio’s influence and strength as a medium.” 

Listen to the Radio. It’s a Love Thing phase two ads at www.radioitsalovething.com. Phase one was launched at last year’s CRA Conference in October.