Seven West Media deny talks with Fairfax

Seven West Media has attempted to stop rumours that they are in talks with Fairfax Media.

Seven West Media own 9 regional radio stations in WA as well as Seven Television, Pacific Magazines, Yahoo!7, The West Australian newspaper and associated regional newspapers in the west.

The company released a statement to the ASX yesterday trying to stop rumours that Fairfax Media chairman Roger Corbett was looking to form an alliance with a fellow media company.

The statement said: "While it does not generally comment on rumours, Seven West Media Limited confirms that it is not involved in any discussions with Fairfax Media."

If Seven and Fairfax were to combine they would have combined revenue of $3.7 billion. The lower corporate costs, the integration of sales teams and a bigger marketing platform would create cost synergies of between $70m and $125m, said Citi.

Current cross media ownership rules would allow the merger if Fairfax let go of its radio stations.

Fairfax has declined to comment.

Read more in The Australian.