What's New
BY Sarah Patterson September 11, 2024
What's New October 14, 2020
SEN launches ‘cheeky’ campaign for Sydney’s latest sports station
Craig Hutchinson’s Sports Entertainment Network is readying for battle in Sydney.
The broadcaster will launch its sports format SEN on 1170AM next week after acquiring the station earlier this year from Oceania Capital Partners.
As part of the pivot to sport, Classic Hits 2CH will move to DAB+.
The changeover was scheduled to happen on October 17, despite the fact that 2CH rated 4.8% in Survey 6 and was one of only two commercial stations in Sydney to grow its audience share.
Coming soon… @1170sen @VossySEN @MattyWhiteSEN @JoelFletchSEN @JimmySmithSEN @MattyJohnsSEN pic.twitter.com/FAf5tYb80O
— 1170 SEN Sydney (@1170sen) October 13, 2020
The sports station’s new lineup – including Andrew Voss, Matty Johns, Matt White, Bryan Fletcher, Joel Caine, Katie Brown and Jimmy Smith – feature in a new digital campaign released today.
SEN’s chief marketing officer, Mandy Henderson, said the teaser was a taste of things come.
“1170 SEN Sydney promises sport delivered by some of Australia’s most entertaining and irreverent media personalities. Together they’ll bring a unique brand of insight and analysis, mixed with wit and engaging banter,” Henderson said.
“It’ll be more about the humour than the hamstrings with plenty of listener interaction.”
1170 SEN Sydney will now launch “later next week” ahead of a big finish to the Australian sports calendar, including footy finals, State of Origin, Big Bash and the Australia v India Test series.
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Well done, funny stuff. All the best with it Hutchy, a lot more interesting than hearing golden oldies music.
How many people will listen to the Big Bash on radio? It struggles to rate on TV
Ummm, this is Sydney isn’t it? The largest radio market in Australia, arguably the Southern Hemisphere. And this is the best we can do?
This is fun.
Damian Anderson your not serious are you?
Lisa I agree with you BBL
has struggled on TV since ch10 lost the rights
Well best of luck with the ‘talent ‘ lined up.
With such great ratings for 2ch you will need it SEN.
Q: does Mr. Hutchinson understand Sydney radio?
A: he will find out soon.
Q: does Mr. Hutchinson understand Sydney radio?
A: be is about to find out
Ratings so high for 2ch – ignored
‘Talent ‘lined up- “cheeky” !
Really
Ummmm
No News on a Streaming App for Sydney though.
I thought that would have been a priority
How 2SM go when SEN1170. Starts. I canbt see the frugel Mr Carilis similcasting another network.
I wouldn’t call 4.5 high ratings but they are respectable. Anyway SEN in Melbourne has been going for 16 years and the latest ratings were 2.6. In the 16 years ratings have flip-flopped from between 2 and 4 mainly which Mr. Hutchinson has no problem with. So unless Sydney is the straw that breaks the camel’s back, SEN in Sydney will continue for a long time yet. Maybe it’s the younger market advertisers rather than the funeral homes and retirement villages on 2CH that holds sway.
*sigh* Have we learned nothing from the big fail that was macquarie sports radio? Way to go to completely destroy 2UE 954, it’s now playing music at 0.5%. These clowns with more money than sense are intent on destroying heritage radio stations lately and it sucks!
Who listens to sport on AM now??? Can’t wait for the ratings…