SEN launches in-stadium live listening experience

Another day, another press release from the growing Sports Entertainment Network (SEN).

This time, it’s announcing the new SEN Stadium experience, which is billed as a “revolutionary live streaming solution” in which listeners can hear all the play-by-play commentary from SEN’s AFL Nation commentary team in real time, “with zero latency”.

The experience, it said, will overcome traditional transmission delays, and is initially available in Marvel Stadium. SEN said the initiative was coming soon to other stadiums.

SEN’s head of digital, Simon Chapman, said SEN Stadium would take the game-day experience to the next level for fans.

“We know how much fans love listening to live commentary while watching the footy, but streaming delays have made this a really frustrating experience,” he said. “That’s all in the past with SEN Stadium enabling fans to stream our AFL Nation broadcast play-by-play with no delay,” he said.

“We thank the AFL and Marvel for partnering with us to deliver this improved experience for footy fans which, after a successful soft launch last week for round one, we are delighted to make available for fans for games at Marvel from this week.”

SEN partnered with D2N Technology Solutions for the project. D2N provides the hardware and content delivery solution, which enables users to log into the stadium WiFi via the SEN app to livestream the real-time audio.

Jason Owen, the managing director of D2N, said the company was proud to work on the project.

“Gone are the days of listening to a cheap FM receiver with average sound quality, this is a truly unique fan engagement platform that is without rival anywhere in the world. It will change the way fans engage with their beloved game at the ground and connect them to the sport like never before,” he said.

In recent weeks, SEN has announced another app, The Quaddie, as well as its plans to expand into New Zealand and the appointment of Jason Pine as SENZ content manager. It also signed Adelaide-based AFL talent to its lineup, and refreshed its offering on the Gold Coast.