SEN goes for Gold with deal to broadcast 2020 Tokyo Olympics

Craig Hutchison

Crocmedia has reached an agreement with Seven West Media for the metro commercial AM radio rights to the 2020 Olympics.

The Tokyo Olympic Games will be heard across the SEN radio network of stations, with 1116 SEN and 1629 SEN SA among the stations to broadcast the games in July.

There will also be a dedicated Olympic channel, on 1377 SEN+ as well as streamable on the SEN app.

Seven’s sports commentators will be heard across the SEN network, including the likes of Bruce McAvaney (athletics) and Basil Zempilas (swimming).

“The Olympic Games are for everyone and we want the powerful stories and magic moments of the Games and the Athletes to reach and inspire Australians across the country,” said Seven West Media chief revenue officer and director of Olympics, Kurt Burnette.

“We’re delighted to have secured this partnership with Crocmedia to bring Tokyo 2020 to commercial AM radio. With just one hour time difference between Tokyo and the east coast of Australia, Tokyo 2020 promises to be an unmatched event for Australian sport lovers to be able to watch and now listen wherever they are.”

SEN’s coverage will be hosted by Gerard Whately, with further details to be announced.

“It is clear that Australian audiences have long loved the Olympic Games on the radio and it has been such a part of how many Australians follow and cheer along for our national teams,” said Crocmedia CEO Craig Hutchison.

“The SEN family of stations is honoured to get the chance to bring our listeners the coverage of our Australian teams as we hunt for gold in Tokyo.

“With the most time zone friendly Olympic Games in recent memory, and key sports and finals in during the Australian day time and early evening, it promises to be one of the most consumed Olympics ever.

“We thank Seven for the opportunity to be part of its Australian broadcasting experience.”