SEN and Times News Group announce strategic partnership
Sports Entertainment Network (SEN) has announced a strategic partnership with Times News Group, marking the rebirth of the Lifestyle1 publication as the Mt. Gambier Times.
SEN acquired the masthead in 2020, and the partnership will see Times News Group integrate its publishing expertise into the freshly rebranded Mt. Gambier Times.
The partnership aims to take local news and sports coverage to a wider audience.
The collaboration with the community media outlet will continue to be fostered by a local team while focusing on enhancing its digital presence, ensuring a more extensive online reach.
Times News Group Managing Director Warick Brown says “The way Times News Group delivers news and media content across our mastheads and digital assets will be complemented by this partnership with SEN.”
“Integrating the assets of both businesses across radio, print and digital will strengthen our ability to provide free local news and sport coverage to a wider audience.”
SEN Chief Executive Craig Hutchison says “We always saw the potential in what is now the Mt Gambier Times, and putting it in the hands of someone as experienced and driven as Warick Brown will see that potential realised.”