Sea & Mix launch new app features
Sea FM and Mix FM on the Sunshine Coast have launched an upgrade of their station apps to include the social network ‘Soundmite’.
This will introduce ‘Sea Bites’ and ‘Mix Bites’, which allows listeners to create 21 second audio peices and text through the custom channel on the app. This audio can then be used on the air, online, and shared on the listeners social platforms through the app.
EON Broadcasting Content Director Rod Brice commented:
“We are really excited to be the first radio group in Australia to launch the “Soundmite” system. Our 919 SEA FM and 92.7 MIX FM audiences are already closely connected with their stations and the development by “Soundmite” of not just an audio messaging system but also an additional level of Social Media activity with the ability to geo track our audience is incredible”.
Soundmite’s Lee Cornell said:
“As an expat Aussie, hearing SOUNDMITE launch on Australian Commercial Radio is hugely exciting, and among our international firsts. It’s a special moment for SOUNDMITE, and our partners EON BROADCASTING, an innovative and visionary group.
Australian radio is among the best in the world, and a leader in embracing today’s digital opportunity… OZ listeners now have a voice inside the radio conversation, on-mobile, on-social, on-line, on-air, on-demand, instantly in real-time 24/7.”