Scoopla launch new website
Southern Cross Austereo has launched a brand new website for Scoopla.
The new site sees Scoopla expand its offering beyond celebrity and pop culture to include Food, Tech and Travel, all with a target on females.
SCA’s Head of Digital Product Chris Johnson said:
“Scoopla’s entertainment offering in Australia is beyond all others in the market – it is dedicated light entertainment for women in Australia. We don’t try to be anything we are not and don’t preach or pander. Scoopla’s brand personality and tone of voice, is down to earth and we don’t take our spot in Australians newsfeeds for granted..”
The Scoopla figures are strong, in August Scoopla had an average of 136,000 daily UB’s. This compares to Yahoo7 of 126,000, Pedestrian is way down at 88,000, and the Daily Telegraph entertainment offering averages 46,000.
You can see the new website here.